An overview of Japanese commercials | Motivist Japan


Here is an overview of Japanese commercials. This YouTube channel specializes in compiling Japanese “CM” (シーエム) – “commercial messages”. Here is what they have selected as the best commercials of 2015.

The common belief is that TV commercials reflect a country’s culture. We believe it is just a small window to it. And Japan culture is so rich anyway that a 1,000 of TV commercials would not be enough to summarize it. Yet, this compilation is quite interesting. Some kitsch, some “kawaii“, a lot of robots, some subculture, a little bit of tradition … Definitely not all of Japan, but so like it!